1/5. Months of research to delve into each new sector, and each time you start without knowing anything
2/5. We could say that in the polytechnic vision of design: a designer is basically a superhero who is going to save the world
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Visual identity construction
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Swiss Design
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Visual identity construction
#E42001
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#ECECEC
#FFFFFF - #272111
h1 - Archivo Black
480
400
24rem
20rem
h2 - Work Sans Bold
118
92
5.9rem
4.6rem
h3 - Work Sans Bold
96
92
4.8rem
4.6rem
h4 - Work Sans Black
48
55
2.4rem
5.5rem
p - Archivo Black
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26
1.2rem
1.3rem
Body text
20
1rem
3/5. For some it is linked to creativity, for others it comes purely from the metaproject phase, for still others it is a synonym for idea, while for others saying this latter phrase is a big mistake
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Japan Design
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Visual identity construction
#171717
#EF1A00
#B3904D
#FEFBF1
#FAF5E5
#CC6E1D
h1 - Dela Gothic One
120
96
4.8rem
6rem
h2 - Dela Gothic One
36
44
1.8rem
2.2rem
h3 - Zen Kaku Gothic New Light
36
42
1.8rem
2.1rem
p - Zen Kaku Gothic New
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1.2rem
1.5rem
Body text
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1rem
4/5. If this seems almost a manifesto, there is a project that is its application, or better what has consolidated it over the years: highmountains.it
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Visual identity construction
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Book Design
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Visual identity construction
#000000
#FFFFFF
#0000001F
h1 - Gurajada
200
120
10rem
6rem
h2 - Gurajada
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60
5rem
3rem
p - Poppins
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5/5. If you're wondering about the mutability of the graphics that got us this far, we might add that as important as the variety of tools is experimenting on each of them to push it to the extreme.
Or at least walk this path
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Final result
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Visual identity construction
#000000
#FFFFFF
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h1 - Gurajada
288
166
14.4rem
8.3rem
h2 - Inter Black
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72
3rem
3.6rem
h3 - Gurajada
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48
3.6rem
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h4 - Dela Gothic One
24
36
1.2rem
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h5 - Gurajada
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1.6rem
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h6 - Inter
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Scroll
let the fire light up, maybe have a cup of tea and then we can start telling some stories
This is a portfolio of someone who could be called a designer, here you will find the story of various projects, but what kind of projects?
The restyling or the design of the aesthetics of a product?
Well, certainly these wide-spread stereotypes are also part of design; but they are by any means its totality and they won't be what we'll talk about here, in fact we might actually start by wondering what is design?
The whole process starts with an analysis of the scenario in which one is going to work
For very large projects, it is possible to freely explore an entire sector, trying to understand what is the best aspect to focus on in order to make improvements that are perhaps already expected or to develop unexpressed potential.
When we are dealing with a client's request, the initial analysis will allow us to understand his, and his clients', real needs. In any case, the focal point will be the needs of the end users.
Research, study and analysis of a sector, a territory, a target in order to explore different paths;
this is basically the point where the foundations of the project are built.
Each project develops in a different way depending on what will be the outputs to be achieved, but still will start from the basics of the scenario;
along the way there will be test phases (technical and with the users or the clients) and based on the feedback the path will be adapted.
First idea on the paper,
choice of format,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print
Idea on the paper,
choice of format,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print
Moodboard,
brand identity,
coordinated image,
design system
Moodboard,
brand identity,
coordinated image,
design system
Communication design,
flow,
UX,
UI,
development
Web design,
flow,
UX,
UI,
development
Location/set,
choice of equipment,
shooting,
post production
Location/set,
choice of equipment,
shooting,
post production
Writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading
Writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading
Graphic design,
vector drawing,
motion graphics
Graphic design,
vector drawing,
motion graphics
References research,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production
References research,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production
At the end of the previous chapter, the examples were all related to the field of Graphic Design and Visual Communication, and it is in this area that many of the various stories on this site take place.
In general, dealing with projects related to the territory, sustainability, services for people are interesting areas to work in; for these, as for others, cases at the end all leads to the design and realization of the experience that the user will live. From the presentation of something, to guiding the user along a path of discovery, or immersing him in a world to explore.
After such a wide-ranging discourse in which we talked about design methodology (without the desire to write a treatise), the phases behind this work, about how there are many sectors and how wide the scope of design can be, it is certainly not easy to draw any conclusions. However, we are not talking about conclusions, but about a vision of the current state of things.
Within a project every support is important, interesting to design and implement, and has a different irreplaceable role. Nothing can be like: leafing through a book, lingering on the details of a high quality printed photo, watching a long documentary, viral like a social campaign, interactive like a game, immersive like augmented and virtual reality; but there is a sector in which pieces of all this can be combined: web design.
Communicating and creating immersive experiences without the limitation of any platform, through the most easy-to-access system there is and being able to fit every single medium within a single virtual space.