1/5. Months of research to delve into each new sector, and each time you start without knowing anything

2/5. We could say that in the polytechnic vision of design: a designer is basically a superhero who is going to save the world

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Visual identity construction

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Swiss Design

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Visual identity construction

#E42001

#272111

#ECECEC

#FFFFFF - #272111

h1 - Archivo Black

480

400

24rem

20rem

Section

h2 - Work Sans Bold

118

92

5.9rem

4.6rem

Mask

h3 - Work Sans Bold

96

92

4.8rem

4.6rem

Paragraph title

h4 - Work Sans Black

48

55

2.4rem

5.5rem

Keywords

p - Archivo Black

24

26

1.2rem

1.3rem

Body text

20

1rem

3/5. For some it is linked to creativity, for others it comes purely from the metaproject phase, for still others it is a synonym for idea, while for others saying this latter phrase is a big mistake

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Visual identity construction

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Japan Design

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Visual identity construction

#171717

#EF1A00

#B3904D

#FEFBF1

#FAF5E5

#CC6E1D

h1 - Dela Gothic One

120

96

4.8rem

6rem

Sections

h2 - Dela Gothic One

36

44

1.8rem

2.2rem

Headlines

h3 - Zen Kaku Gothic New Light

36

42

1.8rem

2.1rem

Main Paragraphs

p - Zen Kaku Gothic New

24

30

1.2rem

1.5rem

Body text

20

1rem

4/5. If this seems almost a manifesto, there is a project that is its application, or better what has consolidated it over the years: highmountains.it

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Visual identity construction

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Book Design

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Visual identity construction

#000000

#FFFFFF

#0000001F

h1 - Gurajada

200

120

10rem

6rem

Sections

h2 - Gurajada

100

60

5rem

3rem

Paragraph titles

p - Poppins

24

36

1.2rem

1.8rem

Body text

20

1rem

5/5. If you're wondering about the mutability of the graphics that got us this far, we might add that as important as the variety of tools is experimenting on each of them to push it to the extreme.
Or at least walk this path

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Visual identity construction

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Final result

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Visual identity construction

#000000

#FFFFFF

#FF712E

#FFFCFB

#0E0100

h1 - Gurajada

288

166

14.4rem

8.3rem

Project

h2 - Inter Black

60

72

3rem

3.6rem

Project name

h3 - Gurajada

72

48

3.6rem

2.4rem

Paragraph title

h4 - Dela Gothic One

24

36

1.2rem

1.8rem

Menu item

h5 - Gurajada

32

30

1.6rem

1.5rem

Section name

h6 - Inter

26

32

1.3rem

1.6rem

Footer

p - Poppins regular

20

30

1rem

1.5rem

Body text

20

1rem

Scroll

A Andrea

Design

let the fire light up, maybe have a cup of tea and then we can start telling some stories

This is a portfolio of someone who could be called a designer, here you will find the story of various projects, but what kind of projects?

The restyling or the design of the aesthetics of a product?

Well, certainly these wide-spread stereotypes are also part of design; but they are by any means its totality and they won't be what we'll talk about here, in fact we might actually start by wondering what is design?

Design

scenario
analysis

The whole process starts with an analysis of the scenario in which one is going to work

For very large projects, it is possible to freely explore an entire sector, trying to understand what is the best aspect to focus on in order to make improvements that are perhaps already expected or to develop unexpressed potential.

NE
ED

fo
cal

When we are dealing with a client's request, the initial analysis will allow us to understand his, and his clients', real needs. In any case, the focal point will be the needs of the end users.

user

environement

society

economy

Facing a territory with established production chains and services, the designer can be the figure that brings together in a network various actors of the territory, who have never previously cooperated; bringing a benefit to the environment, the economy and the society.

territory

P
R
O
J
E
C
T

 
p
h
a
s
e
s

Everything develops along a path marked out by a method

S
C
E
N
A
R
I
O

Research, study and analysis of a sector, a territory, a target in order to explore different paths;

this is basically the point where the foundations of the project are built.

Scenario research

case studies

competitor analysis

user needs analysis

personas

surveys

C
O
N
C
E
P
T

Whether it is expressed, in the form of: a sentence, an inspirational moodboard, an image, a first visualisation;

it is the moment in which one identifies the direction in which the work will go, it is the heart of what will be accomplished.

P
r
o
j
e
c
t

Each project develops in a different way depending on what will be the outputs to be achieved, but still will start from the basics of the scenario;

along the way there will be test phases (technical and with the users or the clients) and based on the feedback the path will be adapted.

First idea on the paper,
choice of format,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print

Idea on the paper,
choice of format,
grid,
masters,
layers,
paragraph styles,
font styles,
content layout,
preparation for print

Moodboard,
brand identity,
coordinated image,
design system

Moodboard,
brand identity,
coordinated image,
design system

Communication design,
flow,
UX,
UI,
development

Web design,
flow,
UX,
UI,
development

Location/set,
choice of equipment,
shooting,
post production

Location/set,
choice of equipment,
shooting,
post production

Writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading

Writing,
storyboard,
location scouting,
shooting script,
shooting,
editing,
visual effects,
color correction,
color grading

Graphic design,
vector drawing,
motion graphics

Graphic design,
vector drawing,
motion graphics

References research,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production

References research,
modeling,
material settings,
scene creation,
lighting settings,
camera settings,
rendering,
compositing,
post production

Commu­nication
and story­telling

At the end of the previous chapter, the examples were all related to the field of Graphic Design and Visual Communication, and it is in this area that many of the various stories on this site take place.

In general, dealing with projects related to the territory, sustainability, services for people are interesting areas to work in; for these, as for others, cases at the end all leads to the design and realization of the experience that the user will live. From the presentation of something, to guiding the user along a path of discovery, or immersing him in a world to explore.

Web design
and versatility

After such a wide-ranging discourse in which we talked about design methodology (without the desire to write a treatise), the phases behind this work, about how there are many sectors and how wide the scope of design can be, it is certainly not easy to draw any conclusions. However, we are not talking about conclusions, but about a vision of the current state of things.

Within a project every support is important, interesting to design and implement, and has a different irreplaceable role. Nothing can be like: leafing through a book, lingering on the details of a high quality printed photo, watching a long documentary, viral like a social campaign, interactive like a game, immersive like augmented and virtual reality; but there is a sector in which pieces of all this can be combined: web design.

Communicating and creating immersive experiences without the limitation of any platform, through the most easy-to-access system there is and being able to fit every single medium within a single virtual space.

The cup of tea will be finished, the fire will light the way;